Image, Color, & Font Specs

Please reference the list below whenever you’re creating new images for your site. You should find a size for all possible images you’ll need/use. All images should be a compressed jpg unless otherwise stated.


Image Sizes

  • Home Hero Image: 850 × 680px
  • Image & Text Block Image: 750 × 600px
  • Video Image Thumbnail: 900 × 600px
  • Image Cards: 400 × 320px
  • Contact Us Image: 400 × 320px
  • Icons: 100 × 100px PNG or SVG
  • Testimonial Headshot: 60 × 60px
  • Logos: 225 × 150px PNG or SVG

Font Specifics

  • H1 – Proxima Nova, 700 • 44px/44px • #482E8D, Noble Purple • Margin: 0 0 15px; Padding: 0;
  • H1 Desktop – 56px/64px
  • H2 – Proxima Nova, 700 • 34px/36px • #482E8D, Noble Purple • Margin: 0 0 15px; Padding: 0;
  • H2 Desktop – 44px/48px
  • H3 – Proxima Nova, 700 • 30px/36px • #482E8D, Noble Purple • Margin: 0 0 15px; Padding: 0;
  • H4 – Proxima Nova, 700 • 28px/34px • #482E8D, Noble Purple • Margin: 0 0 15px; Padding: 0;
  • H5 – Proxima Nova, 700 • 26px/32px • #482E8D, Noble Purple • Margin: 0 0 15px; Padding: 0;
  • H6 – Proxima Nova, Bold • 24px/30px • #482E8D, Noble Purple • Margin: 0 0 15px; Padding: 0;
  • Pre-Title – Proxima Nova, 700, ALL CPAS • 16px/20px • #02508A, Noble Blue • Letter-Spacing: 1.5px • Margin: 0 0 10px 0; Padding: 0;
  • Intro Paragraph Text – Proxima Nova, 500 • 20px/24px • #333333 • Margin: 0 0 15px; Padding: 0;
  • Intro Paragraph Text Desktop – 22px/28px
  • Body Copy – Proxima Nova, 400 • 15px/20px • #333333 • Margin: 0 0 15px; Padding: 0;
  • Body Copy Desktop – 17px/24px
  • UL & OL – Margin: 0; Padding: 10px 0 0 15 px;
  • LI’s – 15px/20px • Margin: 0 0 10px 0; Padding: 0;

Site Color Values

#000000 – Black
#555555 – Dark Gray
#FFAE00 – Gold
#02508A – Noble Blue
#2D1B5D – Deep Purple
#524084 – Dark Purple
#482E8D – Noble Purple
#F7F6F9 – Light Gray Purple
#FFFFFF – White

Site Gradients

Deep Purple –> Noble Purple
Purple –> Blue